The monograms were part of the graphics of the time and a feature of the brand. Special shadows on the letters made them look pointed and voluminous as if they were forged of metal. Pharmacies were located in poor neighborhoods and, for many locals, were the only “healer.” Hence the use of medical paraphernalia.īecause of the letters intertwining, the name resembled a curly plant, corresponding to the phyto products sold in the apothecary. The company offered potions and powders for cures. The upper one remotely resembled a patient listening tube, and the lower one a spatula or scalpel. The elongated and widened stripes from the T and S had different shapes. One of the letters, O, is inscribed in the shape of a loop.Thus the logo conveyed the whole name of the company: Boots the Chemists. The S’s end was also an elongated ribbon, curling backward and underlining the word Boots.In a special frame resembling the labels of chemical reagents, it was inscribed part of the company’s name: the prefix the. The crossbar at the letter T widened and lengthened backward, reminiscent of the name of a mixture sticking out from under a cork.We chose an ornate ancient font with an unusual shape of three of five letters for visual representation: When the company was registered in ’83, it already existed. The main adjustments were in the background and color composition.Ī British company that sells medicines, personal care and cosmetics, and medical services, founded in 1849. The main lettering, style, and slant have been the same for 150 years. Today the main divisions of Boots are Boots The Chemists (pharmacies), Halfords (auto parts), Do It All (home products), Boots Opticians (optics), Boots Contract Manufacturing (contract manufacturing), Boots Healthcare International (over-the-counter drugs), Boots Properties (shopping centers).ĭespite several revisions, the company’s overall visual mark is very constant. In 2014 it was taken over by Walgreens, becoming its subsidiary. After the death of Boot’s grandson, the company changed owners, gradually expanding the scope of activities from drugs to shoes, toys, and spare parts. His heirs registered the company and gave it a name in 1883. The fact is that the name is associated not with boots but with the founder of pharmacies – the pharmacist Boot (Boot), who opened the first stall in 1849. Initially, it seems that the company’s name does not fit its profile at all.
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